Post by George WK Newman on Sept 23, 2009 16:28:43 GMT -5
From THR.com
www.hollywoodreporter.com/hr/content_display/television/news/e3ic1a340c9e2d852e5c71c767e50baa19c
Panel call NBC's 'Leno' move gutsy
Participants included USA's Wachtel, WME's Ferriter
Staff report
Sept 22, 2009, 09:20 PM ET
With just a 1.5 rating, "The Jay Leno Show" could make $300 million a year for NBC -- and probably spark other networks to follow suit.
That was the judgment of WME head of nonscripted John Ferriter, speaking Tuesday on a Producers Caucus panel at the Beverly Hills Hotel. Other panelists, including USA Networks' Jeff Wachtel and Lionsgate's Kevin Beggs, concurred that NBC's move was gutsy and that in any case the Peacock almost certainly would continue to declare victory -- often and loudly -- with regard to replacing five scripted hours a week with "Leno."
As for what the intrusion of a talk show into network primetime means for television during the next two years, most opined that the proportions of scripted and nonscripted likely won't shift dramatically overall. But they noted that cablers are likely to play a bigger role with dramas and comedies and that broadcasters would have further reduced their reliance on scripted, especially high-end, dramas.
www.hollywoodreporter.com/hr/content_display/television/news/e3ic1a340c9e2d852e5c71c767e50baa19c
Panel call NBC's 'Leno' move gutsy
Participants included USA's Wachtel, WME's Ferriter
Staff report
Sept 22, 2009, 09:20 PM ET
With just a 1.5 rating, "The Jay Leno Show" could make $300 million a year for NBC -- and probably spark other networks to follow suit.
That was the judgment of WME head of nonscripted John Ferriter, speaking Tuesday on a Producers Caucus panel at the Beverly Hills Hotel. Other panelists, including USA Networks' Jeff Wachtel and Lionsgate's Kevin Beggs, concurred that NBC's move was gutsy and that in any case the Peacock almost certainly would continue to declare victory -- often and loudly -- with regard to replacing five scripted hours a week with "Leno."
As for what the intrusion of a talk show into network primetime means for television during the next two years, most opined that the proportions of scripted and nonscripted likely won't shift dramatically overall. But they noted that cablers are likely to play a bigger role with dramas and comedies and that broadcasters would have further reduced their reliance on scripted, especially high-end, dramas.