Post by George WK Newman on Aug 13, 2009 19:37:08 GMT -5
Half-Completed Syndication Upfront Market Down a Huge 20%
Mediaweek
At the end of last week, the syndication upfront market was about 50% completed, and on track to bring in about $2 billion, which would be 20% less than last year, reports Mediaweek.
CPM rates are running down about 1% to 9%, with the overall market paralleling the broadcast upfront. Syndication upfront sales are expected to finish up by the end of this week.
--Elizabeth Jensen
Mediaweek
At the end of last week, the syndication upfront market was about 50% completed, and on track to bring in about $2 billion, which would be 20% less than last year, reports Mediaweek.
CPM rates are running down about 1% to 9%, with the overall market paralleling the broadcast upfront. Syndication upfront sales are expected to finish up by the end of this week.
--Elizabeth Jensen