Post by George WK Newman on Jun 19, 2009 15:53:30 GMT -5
from tvbythenumbers.com
tvbythenumbers.com/2009/06/19/survey-says-on-air-promotion-and-word-of-mouth-most-important-for-awareness-of-new-shows/21098
A new survey from E-Poll concludes, not surprisingly, that on-air promotion and word of mouth are the major ways people find out about new shows. Reviews from critics were far less important, and even less important than that? Blog posts!
Current Internet promotions are largely ineffective, as the Internet falls far behind television as a source of new program awareness, at about 15% recall vs. 94% for TV ads. Online advertisers have an opportunity to better engage potential viewers by discarding re-purposed 30-second spots and creating custom content that lives in the unique online environment.
Here's the full list
tvbythenumbers.com/2009/06/19/survey-says-on-air-promotion-and-word-of-mouth-most-important-for-awareness-of-new-shows/21098
A new survey from E-Poll concludes, not surprisingly, that on-air promotion and word of mouth are the major ways people find out about new shows. Reviews from critics were far less important, and even less important than that? Blog posts!
Current Internet promotions are largely ineffective, as the Internet falls far behind television as a source of new program awareness, at about 15% recall vs. 94% for TV ads. Online advertisers have an opportunity to better engage potential viewers by discarding re-purposed 30-second spots and creating custom content that lives in the unique online environment.
Here's the full list