Post by George WK Newman on Jun 3, 2009 15:18:15 GMT -5
In order to own a television station the licnesee must be a U.S. citizen or a company owned principally by U.S. citizens. With corporate licenses, direct foreign ownership of more then 20% is prohibited. Indirect ownership can't exceed 25 percent.
When Rupert Murdoch and his NewsCorp acquired the stations that would start the FOX network, Murdoch changed his citizenship from Australian to American.
Second, the applicant must qualify as to "character".
A unified group of stations (a station group, not a network) are limited to a maximum share of 45% of the national audience. UHF stations only count half of their market households in determining the controlled percentage.
The FCC requires all stations to establish and maintain an equal employment opportunity program. Cable operators also must have a EEO program.
The Communications Act prohibits a station (or any TV entity) from accepting or paying consideration (does not have to be cash) for the broadcast of any matter without disclosing the fact of the payment to viewers. This is the reason for the "promotional consideration was given" announcements familiar to game show viewers.
This seems like it would apply to product placement as well, yet I don't remember seeing any announcements for instance on "Chuck" from Subway?
Affiliates may decline to take any given network offering for a host of reasons. In addition, the affiliation cannot be exclusive. The affiliate is allowed to take programs from other sources with which it can reach an agreement, including other networks. Other regulations prevent the network from controlling the affiliate's own advertising inventory, either by setting rates or by acting as a national sales rep.
When Rupert Murdoch and his NewsCorp acquired the stations that would start the FOX network, Murdoch changed his citizenship from Australian to American.
Second, the applicant must qualify as to "character".
A unified group of stations (a station group, not a network) are limited to a maximum share of 45% of the national audience. UHF stations only count half of their market households in determining the controlled percentage.
The FCC requires all stations to establish and maintain an equal employment opportunity program. Cable operators also must have a EEO program.
The Communications Act prohibits a station (or any TV entity) from accepting or paying consideration (does not have to be cash) for the broadcast of any matter without disclosing the fact of the payment to viewers. This is the reason for the "promotional consideration was given" announcements familiar to game show viewers.
This seems like it would apply to product placement as well, yet I don't remember seeing any announcements for instance on "Chuck" from Subway?
Affiliates may decline to take any given network offering for a host of reasons. In addition, the affiliation cannot be exclusive. The affiliate is allowed to take programs from other sources with which it can reach an agreement, including other networks. Other regulations prevent the network from controlling the affiliate's own advertising inventory, either by setting rates or by acting as a national sales rep.