Post by George WK Newman on Jun 3, 2009 15:01:58 GMT -5
via Telemundo press release
TELEMUNDO DELIVERS BEST MAY IN NETWORK HISTORY
Best Ever Broadcast Season In History Of The Network For Monday through Sunday Prime Among Total Viewers
Only Spanish-Language Broadcaster with Year-Over- Year Monday through Sunday Primetime Growth
Telemundo Delivers 39 % Growth among Adults 18-34 Monday through Friday Prime Compared to Last Year, While Univision and Telefutura Decrease in Double-Digit Percentages
MIAMI - June 3, 2009 - Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its May NTI results today.
Telemundo’s May delivery for Monday through Sunday and Monday through Friday prime was the network’s best ever among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and total viewers. May also marks Telemundo’s eighth consecutive month of year over year growth in Monday through Sunday prime.
During the month of May, Telemundo’s audience gained +25% over last year (646,000 vs. 516, 000) in Monday through Sunday prime among Adults 18-49. Telemundo also delivered double-digit growth among Adults 18-34, Men 18-49, Men 18-34 and total viewers. In fact, year over year, Telemundo is the only Spanish-language broadcaster with Monday through Sunday primetime growth among Adults 18-49, Adults 18-34 and the elusive male demos of 18-49 and 18-34.
The network also grew +34% in Monday through Friday prime over the previous year, which equates to an an additional 177,000 Adults 18-49 on average in May 2009 (700,000 vs. 523,000). Univision saw a loss of over 170,000 Adults 18-49, declining -8% when compared with May 2008, and Telefutura experienced declines of -10% over the same period.
Among Adults 18-34, Telemundo grew +39% (385,000 vs. 276,000) gaining 109,000 viewers. Univision posted -19% decline, a loss of - 249,000 Adults 18-34 on average and Telefutura declined -13%. Telemundo’s audience of Men 18-34 more than doubled from May 2008 to May 2009 and Men 18-49 grew 82%, while Univision and Telefutura declined in double-digits among both male demos.
2008-09 Broadcast Season
Telemundo delivered its best season in the history of the network for Monday through Sunday prime among total viewers. The 2008-09 broadcast season was Telemundo’s second-best season ever for Monday through Sunday prime among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34.
This has been the second consecutive season of growth in both Monday through Sunday and Monday through Friday prime dayparts among Adults 18-49, Adults 18-34 and total viewers. Telemundo increased + 13 % among Adults 18-49, more than the twice the rate of Univision (Univision +5% and Telefutura - 12 %) during Monday through Sunday prime vs. prior season.
TELEMUNDO DELIVERS BEST MAY IN NETWORK HISTORY
Best Ever Broadcast Season In History Of The Network For Monday through Sunday Prime Among Total Viewers
Only Spanish-Language Broadcaster with Year-Over- Year Monday through Sunday Primetime Growth
Telemundo Delivers 39 % Growth among Adults 18-34 Monday through Friday Prime Compared to Last Year, While Univision and Telefutura Decrease in Double-Digit Percentages
MIAMI - June 3, 2009 - Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced its May NTI results today.
Telemundo’s May delivery for Monday through Sunday and Monday through Friday prime was the network’s best ever among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34 and total viewers. May also marks Telemundo’s eighth consecutive month of year over year growth in Monday through Sunday prime.
During the month of May, Telemundo’s audience gained +25% over last year (646,000 vs. 516, 000) in Monday through Sunday prime among Adults 18-49. Telemundo also delivered double-digit growth among Adults 18-34, Men 18-49, Men 18-34 and total viewers. In fact, year over year, Telemundo is the only Spanish-language broadcaster with Monday through Sunday primetime growth among Adults 18-49, Adults 18-34 and the elusive male demos of 18-49 and 18-34.
The network also grew +34% in Monday through Friday prime over the previous year, which equates to an an additional 177,000 Adults 18-49 on average in May 2009 (700,000 vs. 523,000). Univision saw a loss of over 170,000 Adults 18-49, declining -8% when compared with May 2008, and Telefutura experienced declines of -10% over the same period.
Among Adults 18-34, Telemundo grew +39% (385,000 vs. 276,000) gaining 109,000 viewers. Univision posted -19% decline, a loss of - 249,000 Adults 18-34 on average and Telefutura declined -13%. Telemundo’s audience of Men 18-34 more than doubled from May 2008 to May 2009 and Men 18-49 grew 82%, while Univision and Telefutura declined in double-digits among both male demos.
2008-09 Broadcast Season
Telemundo delivered its best season in the history of the network for Monday through Sunday prime among total viewers. The 2008-09 broadcast season was Telemundo’s second-best season ever for Monday through Sunday prime among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34.
This has been the second consecutive season of growth in both Monday through Sunday and Monday through Friday prime dayparts among Adults 18-49, Adults 18-34 and total viewers. Telemundo increased + 13 % among Adults 18-49, more than the twice the rate of Univision (Univision +5% and Telefutura - 12 %) during Monday through Sunday prime vs. prior season.